If you’ve recently asked yourself, why is my RPM dropping even though traffic looks stable, you’re not alone. Many publishers in 2026 are seeing revenue per thousand impressions decline while sessions remain flat — or even slightly up. At first glance, that feels contradictory. If traffic hasn’t fallen, revenue shouldn’t either. But RPM doesn’t move […]
Why Is My RPM Dropping Even When Traffic Is Stable? Read More »
Revenue per visitor is becoming the metric that defines sustainable SEO performance in 2026. For years, publishers evaluated growth through traffic volume alone — more sessions meant progress, fewer sessions meant decline. That model worked when clicks were abundant and search engines functioned primarily as referral systems. Today, the environment is different. AI-driven SERPs are
Revenue Per Visitor: The SEO Metric That Matters More Than Traffic in 2026 Read More »
When website owners start using Google AdSense, I often notice that RPM and CPC can be confusing terms. These metrics appear in reports frequently, and it is easy to get overwhelmed when you first see the numbers. I want to reassure you that you don’t need to be an expert to understand them. In my
RPM vs CPC: Understanding Most Common AdSense Metrics Read More »
I often see the same uncertainties surface again and again: “What are Google AdSense approval requirements?” It usually comes up right after someone has spent weeks — sometimes months — building a website, publishing content, tweaking themes, maybe even getting a bit of traffic. Then comes the monetization question. And almost immediately, the anxiety follows.